The BP Oil and Gas spill that killed 11 workers and destroyed 2,500 barrels of oil has left the industry reeling, and BP is looking for a way to get back on the airwaves.
On Tuesday, the company announced it will be airing a new ad campaign on local radio stations, including KPFK and WFAA.
“Our hearts go out to the families of the victims, and the BP Oil & Gas team will continue to work with our community to help promote safety and recovery,” BP said in a statement.
“We will continue our efforts to ensure the safety of our customers and staff.”
BP is still awaiting approval to air a new commercial.
On Monday, the Texas Department of Transportation and Environment (TxDOTE) announced it was canceling the new ad.
“The commercial was a clear attempt to sell oil and gas exploration and production activities, as well as a message of blaming the victim, instead of looking at the real causes of the spill,” the agency said in an announcement.
“A recent report showed that BP and its affiliates are at the epicenter of the Deepwater Horizon oil spill disaster.”
The ad will air in Texas beginning Wednesday, with the campaign airing nationally in late May.
“This is not a matter of the BP and Chevron oil companies being scapegoated,” said Matt Miller, president of the Institute for Local Self-Reliance, which has pushed for the ad campaign.
“What happened is BP and the other oil and natural gas companies are at fault, and there is no one in the oil and mining industry that’s responsible.
These companies know they can’t get away with this.
The real victims of this disaster are the thousands of people who are working in the fields to produce this oil and have been doing it for generations.”
Miller said the ad is a “good way to start addressing the BP disaster and give them some recognition that they’re a big part of the problem.”
“They should be able to say, ‘We’re sorry, we made a mistake,’ instead of saying, ‘You know what, we’re going to try to make this right,'” Miller said.
“It should be a way for the public to recognize the damage and the damage caused by this disaster.”